Digital media has entered our media consumption smoothly, and in a way, our exposure to brands and advertising has changed. There has been a significant expansion of traditional media advertising and has been accepted by brands around the world. Admittedly, brands continued to look for familiar advertising styles, with early digital advertising agreements that referred to banners, pop-ups, and crawls, including references to important frequency and position. Such agreements could also include references to the type of websites targeted, perhaps those of interest to young men in Kuwait or housewives in Saudi Arabia. Section 8: Exemption Each Party undertakes to exempt, release and maintain unscathed the other Party, its successors and beneficiaries and associated enterprises, and undertakes to meet all debts, losses, damages, claims (including workers` compensation rights), actions, actions and related expenses (including reasonable attorneys` fees for the defence against such claims) on the one hand, to defend, directly or indirectly, by negligence or wilful misconduct on the part of the party, its senior management, its staff or its representatives in the execution of this agreement. However, when consumers` aversion to this style of content became evident and the media themselves multiplied towards the public and especially bandwidth, advertising was more diverse and skillfully adapted to the new environment. Native advertising was developed from the concept of advertorial, but was achieved in a much more subtle way. The content or editorial was of the utmost importance, although the brand was subtly mentioned at some point in the content. The massive growth of media towards what is collectively referred to today as digital media (including web, social and mobile) and the ability of digital media to react, distribute and interact with consumers, which were not considered possible until twenty years ago, have meant that the simple act of entering into a contract for a brand campaign is no longer as “easy” as it used to be. But there`s one area where these media campaigns have remained unchanged – many brands and agencies are using deals that are more suited to the media landscape of 1997 than to how brands create content and communicate with their potential customers in 2017. Section 11: Term and Termination Each party may terminate the agreement in writing with a period of thirty days; Otherwise, the terms of this Agreement shall remain in force at all times.
After termination, the customer is responsible for paying DIRECT ACTION MEDIA all unavoidable costs incurred by all orders in progress in accordance with section 4. A nominated purchaser may not purchase goods or services under an NSW Government standing offer contract, unless they are related to its obligations under a contract with a public authority and are used during the term of such a contract or included in works, goods or services to be made available to public bodies. . . .